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Beyond Beijing Interview
Tuesday, September 15, 2009, 11:36 PM
2009-09-01 Global Media Industry amid Economic Downturn
Just like the auto and banking sectors, the global media industry has been experiencing a contraction of job losses, mergers and the closures of some well-known titles. Recently, Rupert Murdoch said News Corp will start charging for access to the global media group's online news content, which is regarded as a move to combat what he described as the 'the tumultuous and unprecedented change that affecting the whole media sector'. And here in China, the 2009 Blue Book on China's Media Industry says that in the economic downturn, the worst hit part within the industry is online advertising, while online gaming continues enjoying huge growth.
So what are the strategies for media, especially traditional media like the newspapers, to survive the global economic downturn? And how's media in China being coping in the economic climate?
Hello. You're listening to People In the Know, your window into the world around you, online at crienglish.com here on China Radio International. In this edition of the show we’re talking about how the media is coping or not as the case may be with the economic crisis.
Join us in this edition are Mr. Peter Cox, principal of Cox Media in Australia, and Prof. Hu Zhengrong, vice president of Communication University of China.
You're here: Who we are >
China Radio International , (CRI) is the only overseas
broadcaster in the People's Republic of China. CRI was founded
on December 3, 1941 and is owned and operated by the state.
CRI is one of the "three central media organizations in China"
along with China National Radio (CNR) and China Central
Television (CCTV).
English Service is one of CRI's most important divisions. It is widely acknowledged that the CRI English Service provides the world with one of the most efficient and convenient ways of learning about China.
The programs broadcast by the English Service are comprehensive. They focus mainly on news but include a variety of feature programs. Music programs, such as Easy Morning, Music Memories and The Pulse, are also popular for CRI's domestic listeners. Our domestic channel Easy FM has become the first choice of domestic listeners who want to keep up with current affairs, learn English and enjoy music.
The entire staff of the English Service is dedicated to serving our listeners in order to build a bridge for the Chinese people to learn about the world and for the people around the globe to get to know China.
CRIENGLISH.com is the official English website of CRI, providing comprehensive information on both Chinese and international topics. Through our website users can read program transcripts, view illustrations and hear our English radio programs.
We are striving to act as a medium to introduce China to the world and provide you with the best service possible.
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