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Peter Cox lectures on Social Networking
Friday, October 2, 2009, 10:39 PM
Masterclasses and Social Networking
The objective of the organisers was for Peter Cox to provide one day masterclasses on utilising social networks as a core strategy for enhanced communications and how government communications executives can influence and communicate with the public through social networks.
The brief provide to the attendees includes:
“More and more organisations have accepted new media technologies as an enhanced method of communicating with the public, and a platform for involving stakeholder views on critical issues facing the Australian economy today. Whilst communications and media specialists within the public sector are considering the possibility of incorporating social networking into their daily business operations; many struggle to grasp an understanding of how to approach the phenomenon that is new media, and what is required in order for this to be effective.
• Communications and the public sector – Analysing new media and its future in a communications environment
• Improved platforms of new media, who is using these technologies
• The impact new media has on government relations and the public sector as a whole
• Methods for keeping stakeholders updated of important government activities and proposals
• Strategies for incorporating new media facets into the Australian public sector
• How social networks are becoming a core component in communications delivery
• Understanding when it is appropriate to use social networking, and which methods are most effective
• Understanding and implementing effective community engagement strategies through the use of social media tools
• Generating community involvement and influence in critical policy and government decisions
Drawing on his 30 years of experience in the media and communications industry, Peter Cox provides participants with practical theories and methods for exploiting the digital revolution and how the Australian government can benefit from utilising new media techniques.”
Contact Peter Cox on 0413676326 to provide training on how your company or organisation can best benfit from the new social networking media.
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