EXPERIENCE

Cox Media has a unique ability as analysts to combine academic knowledge with at least 30 years hands on media industry experience to provide “bottom up” expertise which is not available in banks and stockbrokers. 

Peter Cox pioneered quantitative analysis in in the valuation of the media industry and the development of analytical tools for valuing media companies. In particular Peter was a leader in moving valuations from a price earnings per share basis to fair market valuation based on cash flow.

Peter Cox has a background in the management of television, newspapers and radio companies and 30 years experience analysing the media industry and the performance of media companies. 

Nigel Dick has nearly 50 years in senior media management of television companies and analysing ratings and marketing performance.

George Green has 35 years experience as a world leading design engineer, as CEO of US technology companies in Asia but also in developing complex communications and broadband business models.

Martin Cooper has over 30 years experience as a director of television, movie, multimedia and games companies and of providing legal and commercial advice.

EXPERTISE
The approach of Cox Media is to provide financial analysis to support strategic financial, technology, programming or marketing advice on industries or companies. Cox Media has extensive expertise in:

• Building and evaluating business models on FTA Television, Pay TV, digital, radio, gambling, broadband and the internet.
• Determining realistic assumptions and assessing the people involved.
• Providing weekly and monthly analysis of the Australian STV and FTA television ratings which is distributed to movie studio executives in Australia, the US and the UK. 
• Analysing the advertising and financial performance of industry segments and individual companies. 

CREDIBILITY
All the principals have attended and been speakers at conferences and trade shows all over the world. In particular Peter Cox has :

• Led public debate on financial issues in the media industry including the amortisation of programming, inventory and valuation of goodwill for licences and mastheads. In his building of complex models for valuation of media companies Peter was a leader in Australia in moving from price earning ratios to cash flow multiples.
• Chairman or speaker at over 60 conferences in and overseas on the media industry.
• Written papers and lectured on the future of the media industry which have been published as feature articles in the Australian Financial Review, The Australian, Australian Business, B&T and the Independent Monthly.
• As a leading authority and commentator on the media and communications industries Peter has been sought for interviews on hundreds of occasions in all major newspapers, magazines, television and radio programs in Australia.