COX MEDIA SEMINARS

Cox Media offers a specialist strategic media briefing which examines the development of the global “Digital Revolution” and the opportunities and threats to all businesses.

THE DIGITAL REVOLUTION
In my 30 years in the media industry I have never seen such rapid technological, market and regulatory changes that we are witnessing today. The changes threaten the future of some existing businesses and create opportunities for the smart and the brave. Consider the threats -

• mobile phones versus fixed line telecoms 
• online to classifieds 
• below the line to traditional media 
• music downloads to the recording industry 
• piracy and online to the movie industry 
• podcasting and digital to radio 
• videostreaming IPTV on broadband to FTA 
• PVR to advertising 
• multichannelling to pay TV
  

And then we have the proposed legislative changes to foreign and cross media ownership that could enable major takeovers, and industry restructuring which threatens jobs from the chairman to the mail boy. Finally all these developments effect the way you and your company markets and advertises itself to the media, the consumers, the financial markets, the regulators and the government.

SPEAKER – Peter J. Cox
Peter is the foremost independent economist, analyst and public speaker on the media and communications industries in Australia.
Peter is a highly authoritative, eloquent and dynamic presenter who speaks for up to three hours using brilliant colour slides and video.
His infectious enthusiasm entertains audiences with no knowledge of the subject as well as industry experts.
Peter analyses the television ratings every morning and researches how consumers are spending their leisure expenditure and what they are watching, listening to, reading and playing. Learn how these trends are building new businesses and opportunities.

PRESENTATION
This is a crucial one to three hour seminar for the future of your business.

• Board Rooms – essential for Chief Executives, Directors and management of all companies
• Client presentations - informative and valuable for clients of advertising agencies, accountants, legal advisors, stockbrokers, investment funds and bankers
• Conferences – authoritative and entertaining speaker, moderator or chairman for your conference, event or dinner
• Each presentation is tailored to the specific audience to maximize the value to your organisation.

CONFERENCES
Peter has been invited to be chairman or speaker at over 60 industry conferences in Australia, New Zealand and Asia. Since 1993 Peter has regularly presented seminars on understanding “The Information Superhighway” and subsequently “The Digital Revolution” to major corporations, industry associations and the government including; AANA, ACP Publishing, AMP, Arthur Andersen, Australian Defence Industries, Bankers Trust, CEASA, CEDA, Channel 9, DOTAC, George Patterson, J. Walter Thompson, KPMG Peat Marwick, Macquarie Bank, Merchant and Partners, Nielsen, Optus Communications, Westpac and executives attending many media conferences.

CONTACT
Please call Peter Cox on 0413 676 326 or email petercox@coxmedia.com.au to discuss your requirements and he will tailor a presentation for your audience.